From Fighter Jet to Healing Retreat: Bill Phillips' Journey to Keep F*cking Going
I’ll never forget the day I met Bill Phillips. A retired Navy Commander, cancer survivor, and now one of the boldest voices in our Born to Coach Training Academy—he didn’t just walk into our space; he landed with purpose.
When Bill and I first connected, he was still navigating post-surgery healing, managing a major life transition, and holding the spark of a vision he couldn’t quite name yet. Fast forward a few months—and here he is, the founder of The KFG Project (short for Keep Fcking Going*), a nonprofit designed to support cancer-affected military members, emergency responders, and young adults through professional coaching, soul-nourishing retreats, and resilience resources.
This episode of the Born to Coach podcast isn’t just about his transformation—it’s about what’s possible when you listen to your intuition, honor your pain as a teacher, and let your purpose lead.
Bill shares how cancer became a divine wake-up call, how he went from “I don’t even know what coaching is” to building an organization powered by it, and how we’re now partnering together so our Born to Coach students can give back, get paid, and change lives as part of the KFG mission.
✨ Whether you’re in the midst of your own transition or wondering what’s next for your coaching path—Bill’s story will light a fire in your chest.
This one’s more than a podcast episode. It’s a full-body yes.
🎧 Listen below and meet the man behind the mission 👇
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Hey There! I’m Krista
A Retired Nurse Turned Professional Certified Life Coach, Spiritual Business Mentor, Hypnotherapist, World Traveler, Author & Mama to Lincoln.
I was born to be a coach and live a life beyond the white picket fence. I was never designed to struggle through a 9-5 job and sell my soul to the devil.
Now I work with heart-centered humans all over the world showing them how to become life coaches and start their own online businesses.
Hopefully one day I’ll get to work with you inside one of my coaching programs too. Because you deserve to have a life and career that brings you the ultimate freedom and flexibility so you can do the work you were born to do.
Xo,
Krista Kathleen, PCC